Associate Professor of Marketing
Jonah Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top-tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger’ is an internationally bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On and hundreds of thousands of copies are in print in over 35 languages. Berger is a popular speaker at major conferences and events, serves of a variety of advisory boards for early stage companies, often consults for organizations like Google, Coca-Cola, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente, and The Gates Foundation.
His most recent work uses automated textual analysis and natural language processing to pull behavioral insights from text data (e.g., predicting song success from lyrics, movie success from scripts, and customer satisfaction from service calls). He is co-organizing a conference on behavioral insight from text.
Frederick H. Ecker/MetLife Insurance Professor
Professor of Marketing
Co-Director, Risk Management, Decision Processes Center
Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor and Co-Director of Wharton’s Risk Management and Decision Processes Center. He is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Professor Meyer’s work has appeared in a wide variety of professional journals and books, including theJournal of Consumer Research, the Journal of Marketing Research, the Journal of Risk and Uncertainty, Marketing Science, Management Science, and Risk Analysis. He is currently Senior Editor for journals of the American Marketing Association, and was former editor of the Journal of Marketing Research and Marketing Letters. He also served as an associated editor for the Journal of Consumer Research, the Journal of Marketing, and Marketing Science. He has also served on the editorial review board of several major journals.